FOX 50 Recognized At Hurricanes Game

One For the Community recognized FOX 50.

FOX50 received the One for the Community Award for serving as media partner with One for the Community. The award was presented at a recent Carolina Hurricanes game; FOX50 General Sales Manager Evelyn Booker accepted the gift and plaque on behalf of FOX50. Booker said, "This was an excellent opportunity for FOX50, their only media partner, to make a meaningful contribution to the future of the local community."

Children of area county schools sold Entertainment 2001 coupon books at $25 each. Out of the $25, half the money went to the schools and the other half went to One for the Community. At the Carolina Hurricanes hockey game on Sunday, January 14, FOX 50, the NC State Hurricanes, and Building Youth Assets (BYA), along with One For The Community, presented a check to the school systems for $800,000. Those school systems included those of Wake, Durham, Orange and Cumberland Counties.

Entertainment 2001 books contain coupons for area restaurants, events, etc.

Evelyn Booker FOX50 General Sales Manager

Booker explained the effort: "This campaign has three phases. FOX50, as their media partner, worked in conjunction with One For The Community to get their message out to the masses. The "awareness" campaign, Phase 1, aired late summer (July and August). Our viewers were familiarized with the needs of the community, and told that One for the Community is coming soon. "Fund-raising", Phase 2, was in the fall, (August and September). Viewers were familiarized with the Entertainment Book and

encouraged to buy them from local schools and community groups. The final phase was "Proof of Performance", which aired in the winter, October - January. We thanked viewers and sponsors for their participation in helping to raise the $800,000 + for local schools and charities. That number will exceed 1 million, but at the time of the presentation, it was $800,000."

For more information on donating or contributing to the school systems, call 800-374-4464 or go to www.entertainment.com.