With A New Digital Product
CBC has invested in accessDTV financially and is helping with marketing and development. CBC President & CEO Jim Goodmon has long been known as a strong advocate of digital television and has been a pioneer in the field. In fact, CBC station WRAL-TV plans to complete its conversion to digital later this month.
Weaver founded accessDTV last year with Douglas Leech, now the company's COO. The initial idea began as an effort to make digital television more affordable.
DTV Plus, another innovative CBC offshoot, has been working closely with accessDTV. DTVPlus has been pilot testing a system to send data and video through digital broadcast signal. "If there's anything we've learned out of our pilot project, it's that once they've had digital television on their computer, they don't want to go back," said DTVPlus Vice President & General Manager Sam Matheny.
Christina Dyrness, staff writer for the News & Observer quoted Jim Penhune, director of media and entertainment research for the Yankee Group as saying, "'I think they are ahead of the game.'" She continued, "Though ideas for how to make television interactive are popping up everywhere, very few techies are looking at digital television."
AccessDTV will order the first of its 1,000 PC cards (also called accessDTV) to start; a contract manufacturer in Pennsylvania will build the cards. At first available only for purchase only on the company website, accessDTV cards eventually will become available through retail outlets and may even be factory installed on certain PC's, if all goes according to plan.