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John
Hutchinson Testifies before Congress on Satellite Legislation |
John Hutchinson (Hutch),
Executive Vice President and COO of Local TV on Satellite (LTVS), testified
as a witness in Washington before two different Congressional committees
considering the satellite legislation bill last week -- unlike cable,
satellite currently lacks the enabling legislation that would make it
practical for providers like DirecTV and EchoStar to carry the local stations.
Hutch gave the committees an overview of LTVS and reiterated that satellite
companies must be allowed to compete fairly with cable TV by offering
local programming to their subscribers. Surveys show that it is the lack
of local TV signals via satellite that causes the majority of serious
shoppers to pass on buying satellite systems today. By solving this problem,
DBS (Direct Broadcast Satellite) sales could explode.
Under the LTVS plan, consumers are the big winners. Satellite subscribers
would be able to get ALL the local stations in their Designated Market
Area through their satellite provider, would be able to get the new HD
signal when it is available, would only receive one bill, and would not
need to buy and install a roof or attic antennae on their homes.
Next, Hutch addressed the technical aspects that make this technology
possible.
"Two high powered
satellites are to be launched in the fall of 2001. They will be co-located
in the same orbital arc as today's Direct Broadcast Satellites… like
DirecTV and Echostar. Therefore, a single dish at the subscriber's home
would see both the national channels and all of the market's own local
stations-- including their broadcast networks. LTVS will be the most
cost-effective wholesaler to all the DBS providers with a unified platform
for all to use," John Hutchinson explains.
Hutchinson concluded
his testimony with a reminder that this technology will take a couple
of years to develop and implement, and urged members to pass a bill quickly
because, " LTVS can level the playing field as 'basic cable in the
sky' with a simple 'one dish, one box, one bill', long-term, quality solution
for subscribers who want choice."
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